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Have You Found Your Niche?

Finding a niche in any area of interest is of inestimable importance. Successful leaders are almost always able to succinctly articulate what they’re good at, and why that’s valuable to the fulfillment of their dreams. It’s a critical reason why they’ve gotten to where they are today. Not only have they carved out valuable niches for themselves, they’ve built their careers around those niches.

Make no mistake about it. It takes courage to take the right risk of devote time to finding your niche, but the greatest rewards go to those who take them. So if we don’t take any risks in life, we lessen the risk of getting hurt but we don’t live life to the fullest either.

Here are seven (7) explicit steps to take the right steps in search for your niche;

1.        Know Your Vision, Values, and Goals

Establish your personal vision, values, and goals, because if you have those, you know where you want to go. Knowing your values insures you against poor career decisions. “If we have a clear idea of what our personal values are, then we don’t take on things that cause us to sacrifice our self esteem or integrity.

2.     Identify Your Passion and Where it Fits

According to niche experts, paying more attention to your passion than money is more fulfilling. To do this, consider what you’re passionate about in your career. What tasks energize you rather than drain you? What are you working on when you get “in your zone” or “in the flow?” What professional areas could you continue exploring without growing bored?

Those are the things you should be pursuing as you consider your career path and your employer’s business strategy. Is there a good fit already, or do you need to maneuver into a new role, company, or path that you truly feel passionate about? 

Listen to your heart. Follow your heart, not just your reason. You seldom go wrong when you listen to your own inner voice. So pay attention to how you feel before, during, and after an activity, he recommends. If you feel drawn to the activity and are looking forward to it before you start; if you are interested, in the zone, and focused during the activity and if you are satisfied with the process after it’s over, chances are it’s a strength and passion.

One may ask; How about having multi-talent? In such scenario, you need to understand your level of interest on the individual areas and also very importantly consider which one pays off better and which seem most realizable. Putting all these together will aid you to that niche you are searching for.

  1. Know what you are good at and what you are not good at.

Before you take a job or think of starting a business, sit down and ask yourself, ‘What am I really good at and what skills do I still need to develop?’ Then ask, ‘What does the job call for, and am I a good match for that? Can I be successful?’ If it is not a good match, will you be able to develop that skill set?

  1. Get out of your comfort zone.Golden opportunities often lie just outside our comfort zone. Have the courage and fortitude to grab that brass ring.
  2. Somehow the biggest risk is not to risk at all.Don’t wait for your ship to come in… row out and meet it.
  3. Don’t wait for the perfect time.There will never be a truly perfect time to act. In life, you generally learn more by doing than waiting. The perfect time to act is now!
  4. Face your fears.Feel the fear and do it anyway. Have the courage to work through your fear and use it to propel your spirit and rekindle your focus.
  5. Live in the present.Make the present the primary focus in your life, not the past or the future. Remember, life is a gift; that’s why they call it a present. The present moment is all you’ll ever have in your life.
  6. Take the leap.Aristotle once said, “Courage is the first of all human qualities because it is the one that guarantees all others.” Have the courage to take the leap and close the gap between your dreams and reality.

You must not reinvent the wheel or create anything revolutionary. However if all you’re going to offer is exactly the same as what established players are already offering why should anyone pay attention to you? You need to also pay attention to the competition and ensure you distinct yourself in your area of specialization.


Wandia Chiuri (2012); 7 Steps to Find Your Niche, and Dare to Risk. Retrieved from www.forbes.com

Jo Miller (2015); Know Your Niche: 4 Secrets for Finding Your Career Sweet Spot. Retrieved from www.themuse.com

Stuart Walker (2013); Passion or Money? Retrieved from www.nichehacks.com

Stuart Walker (2013); The Ultimate Guide to Finding A Profitable Niche. Retrieved from www.lifehacks.com

Marie-Josée Salvas (2009); Multi-Talented but Under-Challenged? Retrieved from www.highability.org

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